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When Annie Sloan developed her unique decorative paint, Chalk Paint™, over 20 years ago, she revolutionised the world of decorative painting. Frustrated with the lack of paint options available at the time, she created her signature paint – with its remarkable versatility and ease of use – for everyone from the amateur DIYer to the professional interior designer to enjoy.

Annie Sloan first developed her now famous decorative paint, Chalk Paint, in 1990. When she started working on it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous. She had three young boys under 7 at the time, so she had little time to decorate. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon. What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed.

She also wanted the colours to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company. She called her paint Chalk Paint because of its beautiful velvety, matt finish.